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EAS Planning provides the strategic
insights and critical thinking that form the cornerstone of effective business
decisions. We are a strategic planning and consulting firm with extensive
experience in utilizing market research tools and techniques. Partnering with
our clients, EAS PLANNING delivers solutions that meet a full range of business
needs and issues.
Solutions
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What is the most effective strategy for connecting
with my target?
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How can I assess the viability of potential new
opportunities?
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How can I ensure that this new product launch will
be a success?
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How can I align my team around a clear and common
vision that is actionable?
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How can I improve my position relative to my
competitors?
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What are the core values that differentiate my
brand in today’s marketplace?
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Services
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Conduct focus groups, individual in-depth
interviews, senior management interviews and ethnographic techniques.
Specialties include positioning and concept development, communications
pre-tests, product research and usability testing.
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Design and supervise data collection, analyze
findings and prepare recommendations.
Specialties include market sizing, attitude & usage studies, tracking,
segmentation.
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Facilitate workshops with client teams to develop
strategies and align key decision-makers and partners around common
goals.
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- Business Case Development
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Conduct opportunity assessments with client teams
to develop cost/benefit and ROI analysis. Verify with external
validation as needed.
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Collaborative techniques for defining and gaining
consensus on implementation phasing, including detailed functional and
operational requirements.
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Experience
- EAS Planning has extensive experience working with a
diverse set of companies and brands.
- Strong experience in both business and consumer
targeted clients.
- Our Marketing Research and Account Planning experience
at major agencies includes Arnold Communications, Hill Holliday and Bozell
Worldwide.
Contact Information
Beth Elizabeth
180 Commonwealth Avenue Suite 12A
Boston, MA 02116
617.262.7811- office
617.320.7344 - mobile
617.249.0254 - fax
bsullivan@eas-planning.com
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